01-24-2023, 10:42 AM
A visitor arrives at the e-commerce site, navigates through the pages, finds interesting products that he would like to buy and… what should he do? The call to action (CTA) serves exactly to guide the next steps of the consumer within your virtual store, showing what must be done for them to move forward in their purchase journey. If it doesn't appear, Internet users may be a little lost, not knowing what kind of action to take to buy the product, directly impacting their sales results. Therefore, you cannot do without a good CTA at each decision point of the consumer journey. And you, do you know how to use this feature to boost sales in your e-commerce? Would you like some ideas? Check out the ones we brought for you! Types of call to action and how to use them There are several ways to insert a call to action on your website.
It all depends on the context and your goal in calling the visitor to action. Look: buy button This is the most common CTA across e-commerce. It's usually right in front of the consumer's eye and has the one or two words that are crucial for the consumer to move forward: “buy” or “buy now”. See that this is an immediate Kuwait Phone Number List action, buy right now. The “buy now” uses the grammatical resource called imperative, that is, to give an order. It may sound silly, but in the human subconscious, this sentence makes perfect sense and can be decisive for the consumer to purchase the product. advertising banner When you have an unmissable offer, highlight it with a huge banner on your website, complete with flashing lights and bright colors.
![[Image: hhh11.jpg]](https://www.gilists.com/wp-content/uploads/2023/01/hhh11.jpg)
You must also insert a call to action in this advertising piece, in order to make the Internet user click on your banner and discover what you have to offer. As we are close to Black Friday , imagine that you can already preview the offers that you will have on this special day and publicize them in a banner with the following call: “Black Friday is full of offers for you. Check out!" The word “check” awakens the internet user's curiosity and makes him go ahead with this experience, learning which products will be on offer during Black Friday. You may be encouraging new purchases for this day. Think about it! pop ups Another feature that can serve very well to highlight your CTA are pop ups – those little windows that pop up in front of the user at a given moment. You can use them when the consumer is about to leave your virtual store , for example.
It all depends on the context and your goal in calling the visitor to action. Look: buy button This is the most common CTA across e-commerce. It's usually right in front of the consumer's eye and has the one or two words that are crucial for the consumer to move forward: “buy” or “buy now”. See that this is an immediate Kuwait Phone Number List action, buy right now. The “buy now” uses the grammatical resource called imperative, that is, to give an order. It may sound silly, but in the human subconscious, this sentence makes perfect sense and can be decisive for the consumer to purchase the product. advertising banner When you have an unmissable offer, highlight it with a huge banner on your website, complete with flashing lights and bright colors.
You must also insert a call to action in this advertising piece, in order to make the Internet user click on your banner and discover what you have to offer. As we are close to Black Friday , imagine that you can already preview the offers that you will have on this special day and publicize them in a banner with the following call: “Black Friday is full of offers for you. Check out!" The word “check” awakens the internet user's curiosity and makes him go ahead with this experience, learning which products will be on offer during Black Friday. You may be encouraging new purchases for this day. Think about it! pop ups Another feature that can serve very well to highlight your CTA are pop ups – those little windows that pop up in front of the user at a given moment. You can use them when the consumer is about to leave your virtual store , for example.