01-19-2023, 11:06 AM
It's understandable to be wary of hiring marketing agencies to work on Google Ads campaigns . After all, there are many companies without the necessary qualifications to perform this function properly. But, what if the contracted agency was recognized as a Google partner, being Google Partner Premier? That is, Google is the main search engine on the internet and where consumers usually search before making purchase decisions. Therefore, having a seal of qualification provided by this platform demonstrates that agencies have expertise and can play a better role with Google Ads. Want to learn more about Google Partner Premier ? Continue reading and get all your questions answered! Talk to Google Ads Experts right now! What is a Google Partner Premier agency? The concept mentioned means Google's Premier Partner Agency.
In practice this means that Google has recognized agencies with a seal of qualification for their work on Google Ads campaigns . In Brazil, only 3% of marketing companies fit into this “premier” category. google partner premier agency How is the Google Partner Premier badge earned? As noted, getting the Google Partner executive list Premier Agency seal is not easy. In this sense, there are some indicators that Google usually evaluates to provide this title, such as: Certifications Professionals working in agencies need to have certifications in Google Ads to signal the existence of high knowledge in campaign management . At a Google Partner Premier Agency , at least 50% of Account Strategists are required to be certified in Google Ads and have spent $500 or more in the past 90 days.
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Investments To be considered a Google Partner Agency , the management account must maintain a very high 90-day average across all managed accounts. Results Campaign results are constantly monitored to check performance, which must have a minimum score of 70% by Google . These are the basic requirements to become a Google Partner Agency, but for an Agency to be considered a Premier Partner there are more advanced requirements that it needs to meet and be in the top 3% of all Google Partner agencies ! Client Growth – for an agency to become a Google Premier Partner , it is necessary to increase its investment capacity and acquire new clients compared to the previous year; Account Retention – it is necessary for the agency to retain clients in relation to the previous year.
In practice this means that Google has recognized agencies with a seal of qualification for their work on Google Ads campaigns . In Brazil, only 3% of marketing companies fit into this “premier” category. google partner premier agency How is the Google Partner Premier badge earned? As noted, getting the Google Partner executive list Premier Agency seal is not easy. In this sense, there are some indicators that Google usually evaluates to provide this title, such as: Certifications Professionals working in agencies need to have certifications in Google Ads to signal the existence of high knowledge in campaign management . At a Google Partner Premier Agency , at least 50% of Account Strategists are required to be certified in Google Ads and have spent $500 or more in the past 90 days.
Investments To be considered a Google Partner Agency , the management account must maintain a very high 90-day average across all managed accounts. Results Campaign results are constantly monitored to check performance, which must have a minimum score of 70% by Google . These are the basic requirements to become a Google Partner Agency, but for an Agency to be considered a Premier Partner there are more advanced requirements that it needs to meet and be in the top 3% of all Google Partner agencies ! Client Growth – for an agency to become a Google Premier Partner , it is necessary to increase its investment capacity and acquire new clients compared to the previous year; Account Retention – it is necessary for the agency to retain clients in relation to the previous year.