12-21-2022, 06:40 AM
An unexpected opportunity for advertisers wishing to free themselves from the traditional advertising circuit on the net, brand content, which can also be associated with the concept ofNative advertising, denotes a type of high-value content marketing . Unlike banners and other pop-up windows (unfortunately still present!), thebrand contentis not intrusive since it is generally attached to the content of the website in question, in other words to its theme. Generally taking the form of an article with a real background, a real expertise , the content therefore tends to demonstrate all the know-how of the company and makes it possible to affirm its image (whether it is forward-looking, respectful of the environment or concerned with fair trade, non-exhaustive list.
Thus, instead of disturbing, polluting the user experience of an Internet user, this advertising concept succeeds in enriching it and, even better, in arousing sympathy towards the brand in question ( engage better and longer ). [Tweet “Brand Content: engage better and longerBut while this system allowed an Email Database increase in its notoriety, its visibility and more generally its e-reputation, this new model now attracts envious people... A growing system First appeared across the Atlantic (see the sites of theNew-York Times, Huffington Postand Washington Post), the specialized agencies are now landing in France determined to seize a hitherto flourishing market, relatively unknown, and little or not supervised.
![[Image: Email-Database.jpg]](https://newsus.club/wp-content/uploads/2022/12/Email-Database.jpg)
Indeed in recent years, only a few agencies have ventured to offer their clients web strategies that are resolutely oriented towards native/brand content, with good invoicing as a bonus. First arrived in 2013,Adyoulike, aims to “enable advertisers to spread their brand content”. Very quickly won over by the argument of "the little news" (difficult not to succumb after having looked at their studies and infographics), Lagardère, Prisma and others followed suit by trivializing this type of content on their networks of publisher sites. Conducted by IFOP for Adyoulike, the study reveals that brand preference increases by 9 points on native advertising formats, i.e. 32%, compared to 23% for traditional banners.
Thus, instead of disturbing, polluting the user experience of an Internet user, this advertising concept succeeds in enriching it and, even better, in arousing sympathy towards the brand in question ( engage better and longer ). [Tweet “Brand Content: engage better and longerBut while this system allowed an Email Database increase in its notoriety, its visibility and more generally its e-reputation, this new model now attracts envious people... A growing system First appeared across the Atlantic (see the sites of theNew-York Times, Huffington Postand Washington Post), the specialized agencies are now landing in France determined to seize a hitherto flourishing market, relatively unknown, and little or not supervised.
Indeed in recent years, only a few agencies have ventured to offer their clients web strategies that are resolutely oriented towards native/brand content, with good invoicing as a bonus. First arrived in 2013,Adyoulike, aims to “enable advertisers to spread their brand content”. Very quickly won over by the argument of "the little news" (difficult not to succumb after having looked at their studies and infographics), Lagardère, Prisma and others followed suit by trivializing this type of content on their networks of publisher sites. Conducted by IFOP for Adyoulike, the study reveals that brand preference increases by 9 points on native advertising formats, i.e. 32%, compared to 23% for traditional banners.